CRAFT

Cannabis Regulatory Alignment Framework & Training

Explore the CRAFT Courses

ASTM Information

Training & Certification

For retailers, manufacturers, and their staff—online, standards‑based, and inspection‑ready.

National Directory of Certified Businesses

Retailers, brands, and labs verified under CRAFT standards.

Product & Brand Vetting

Independent review of COAs, ingredients, and compliance documentation.

Third-Party Verification & Trustmarks

A visible layer of transparency and consumer protection.

GMP-Aligned SOPs & Toolkits

Operational playbooks rooted in international standards for real‑world use.

Policy Advocacy & Industry Standards Leadership

Working with lawmakers, regulators, and stakeholders to shape fair, science‑backed policy.

Explore the Craft Academy

Discover expert-led courses tailored to empower you in mastering Texas hemp compliance, operations, and product knowledge. With trusted training from CRAFT Strategies, you'll gain the skills and insights necessary to excel in the hemp industry. Join us to enhance your expertise and navigate the complexities of hemp retail with confidence. Start your journey towards success today!

Explore CRAFT

Blog Posts

Meet the Team Behind CRAFT

Industry experts, educators, and advocates working together to raise the standard for Texas hemp retail.

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Founder & Executive Director

Rhiannon Yard

Rhiannon Yard is the Founder and Executive Director of CRAFT, with over a decade of experience in cannabis compliance, education, and retail operations. She is a passionate advocate for responsible hemp business practices and policy reform in Texas.

Director of Government Affairs

Jay Maguire

Jay Maguire is CRAFT’s Director of Government Affairs, bringing over 37 years of experience in public policy, strategic advocacy, and regulatory reform. A respected leader in the cannabis and hemp industries, Jay has played a key role in shaping legislation and advancing business-friendly policy across Texas.